Whether you write for the web or a magazine it can be tempting to lift a sentence or complete thought and move it into the body of your work. After all, it seems to ft the premise you are working on and youre facing a deadline. This is a form of stealing that...
You buy an umbrella stroller to keep in the car, thats what! These strollers are lightweight, cheap, and open with just the flick of your arm. Sure, they dont have four cup holders, and sure, they dont have a shopping cart underneath but if you are in a hurry they can be a lifesaver. Umbrella strollers generally range in price from ten to twenty dollars, and you can purchase them anywhere. They come in almost every color you can think of also, so you wont have to worry about having one that is just too ugly to show in public.
And if you want your ads to cut through the noise and clutter of an overcrowded market place, one of the best things you can do is not try to make the sale at all. Let me explain. Almost 100 years ago the legendary copywriter Maxwell Sackheim wrote an ad with a headline (that is now ingrained in direct response copywriting mythology) that said, Do You Make These Mistakes In English?And even though the ad is considered to have some of the best sales copy of all time, nothing in the ad was being sold.
Go to virtually any other major city and enjoy rich cultural encounters with the locals on subways, crowded streets, and buses. But come to Los Angeles, and you get to sit in traffic. So how is it that if LA is so densely populated with vehicles and people who need them, its darn near impossible to get a good price for a used car?!Perhaps its because we spend more time in our vehicles than we do in our homes - and hence they have become our status symbols. And like an actor who gets his fifteen minutes of fame, only to be discarded and forgotten the next minute, our used vehicles simply have no place in the discerning spotlight.
Ill simply call them client A. Client A runs a business that survives on shipping their product out through UPS. When we first met back in the early spring it was to fix the shipping computer. He had installed an anti-virus program and it wiped out his e-mail in box. This is a known bug with MaCAFEE anti-virus and it was a matter of a simple file recovery. In the process of fixing that problem we found other problems and the system was acting very un-stable and nothing was backed up. At that point and several others through the year I tried to encourage him to back up his important records.